Peqaboo is a global community of pet lovers, owners, and professionals united by a shared love for animals. These Community Guidelines ("Guidelines") set the standards for behaviour on the Peqaboo platform. They apply to all content and interactions — including posts, comments, messages, pet profiles, reviews, BooApps, and any other form of participation. By using Peqaboo, you agree to follow these Guidelines. Violations may result in content removal, account suspension, or permanent ban.

1. Our Core Principles

Everything in our community comes back to four principles:

Pets First: Every interaction should ultimately benefit the welfare of animals. Content that harms, exploits, or endangers animals has no place here.
Be Kind: Treat every member — from first-time pet owners to experienced veterinarians — with respect, empathy, and patience.
Be Honest: Share genuine experiences and accurate information. Do not mislead others about your expertise, your pet's condition, or products and services.
Be Helpful: Our community thrives when members share knowledge, support each other, and contribute constructively.

2. Animal Welfare & Safety

Peqaboo has zero tolerance for animal cruelty. The following are strictly prohibited:

Content depicting, promoting, or glorifying animal abuse, cruelty, neglect, or abandonment
Content showing animals in distress for entertainment purposes
Promoting or facilitating illegal animal trade, wildlife trafficking, or sale of endangered species
Sharing instructions for harmful practices such as ear cropping, tail docking (where illegal), or DIY medical procedures
Promoting animal fighting or any form of animal exploitation
Content encouraging feeding pets harmful substances or dangerous "challenges"

If you witness animal abuse or suspect an animal is in danger, please report it both on the Platform and to your local animal protection authorities.

3. Respectful Interactions

We expect all members to engage respectfully:

No harassment, bullying, intimidation, or threats directed at any member
No hate speech, discrimination, or content targeting individuals based on race, ethnicity, religion, gender, sexual orientation, disability, or any protected characteristic
No personal attacks, name-calling, or deliberately inflammatory comments ("trolling")
No doxxing — sharing someone's private information (address, phone number, workplace) without their consent
Constructive disagreements are welcome, but attacks on people (rather than ideas) are not
Respect cultural differences in pet care practices across our global community

4. Content Standards

All content shared on Peqaboo must meet these standards:

Accuracy: Health-related content should be factual and evidence-based. Clearly label personal opinions vs. professional advice. Do not present yourself as a veterinary professional unless you are one.
Originality: Only share content you have created or have the right to share. Respect copyright and give credit to original creators.
Graphic Content: Avoid posting graphic images of injuries, surgeries, or medical conditions without a content warning. Educational veterinary content is permitted with appropriate warnings.
Spam & Self-Promotion: Do not repeatedly post the same content, use the platform solely for commercial promotion, or engage in manipulative tactics to boost visibility.
Language: Content should be appropriate for a general audience. Avoid excessive profanity or sexually explicit material.
Misinformation: Do not spread false or misleading information about pet health, nutrition, or veterinary care. Dangerous misinformation (e.g., promoting toxic foods as safe) will be removed immediately.

5. Pet Profiles & Health Records

Pet profiles are a core feature of Peqaboo. To maintain their integrity:

Only create profiles for pets you own or are the legal guardian of
Provide accurate information about your pet's species, breed, age, and health status
Do not create fake pet profiles or use pet profiles for non-animal-related purposes
Health records shared through the Platform are private by default — they are only shared with parties you explicitly authorise (e.g., a veterinarian via VetSheet)
Do not use another user's pet photos without their permission

6. Reviews & Recommendations

Honest reviews help the entire community. When posting reviews for veterinary clinics, pet shops, or services listed on BooMap:

Only review places you have actually visited or services you have used
Be honest and fair — include both positive and negative aspects of your experience
Do not post fake reviews, paid reviews (without disclosure), or reviews intended to manipulate ratings
Do not use reviews to make personal attacks against staff or other customers
Business owners may respond to reviews professionally but must not threaten, bribe, or coerce reviewers

7. Commercial Activity & Advertising

Commercial activity on Peqaboo must be transparent and comply with our policies:

Sponsored or paid content must be clearly disclosed as such
Affiliate links must be disclosed
Do not promote products or services that are harmful to animals
Multi-level marketing (MLM) schemes and pyramid schemes are prohibited
Sale of live animals through the Platform is not permitted
Veterinary professionals promoting their services must clearly identify themselves and their qualifications

8. Privacy & Personal Safety

Protecting the privacy and safety of our members is paramount:

Do not share others' personal information without their consent
Do not share your own sensitive personal information (financial details, medical records) in public posts
Be cautious when arranging in-person meetups — meet in public places and inform someone you trust
Report any suspicious behaviour, including scams, catfishing, or predatory conduct
Do not use the Platform to stalk, monitor, or track other users

9. Enforcement & Consequences

We enforce these Guidelines consistently and fairly. Depending on the severity and frequency of violations, consequences may include:

Content Warning: A reminder to review and follow the Guidelines
Content Removal: Removal of the specific content that violates the Guidelines
Temporary Suspension: Your account may be temporarily suspended (e.g., 7 days, 30 days)
Permanent Ban: Repeated or severe violations may result in permanent account termination
Legal Action: In cases involving illegal activity, we may report violations to law enforcement authorities

If you believe your content was removed or your account was actioned in error, you may appeal by contacting us at hello@decennium.app within 30 days. We will review your appeal and respond within a reasonable timeframe.

10. Reporting Violations

We rely on our community to help keep Peqaboo safe. If you encounter content or behaviour that violates these Guidelines:

Use the in-app report button on any post, comment, profile, or message
Include as much detail as possible in your report
All reports are reviewed by our moderation team and handled confidentially
We do not reveal the identity of reporters to the reported party
False or malicious reports are themselves a violation of these Guidelines

11. Updates to These Guidelines

We may update these Community Guidelines from time to time to address new challenges, evolving community needs, or changes in applicable laws. We will notify you of material changes through the Platform. Continued use of Peqaboo after changes are posted constitutes acceptance of the updated Guidelines.

12. Contact & Feedback

We welcome your feedback on these Guidelines. If you have suggestions for improving our community standards, or if you need to report an urgent safety concern, please contact us at:

Decennium Platforms Limited
Entrepreneurship Centre, Level 5, Core F, Cyberport 3
100 Cyberport Road, Hong Kong
Email: hello@decennium.app
Phone: +852 9661 0906