Privacy Policy
How we collect, use, and protect your data.
Last Updated: 28 February 2026
Your privacy is important to us.
This Privacy Policy explains how Decennium Platforms Limited ("Peqaboo," "we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you use the Peqaboo mobile application, website, and related services (collectively, the "Platform").
By using the Platform, you agree to the practices described in this Policy.
1. Information We Collect
We collect the following categories of information:
Account Information
Name, email address, phone number, profile photo, and other details you provide during registration or profile setup.
Pet Information
Pet name, species, breed, date of birth, weight, health records, vaccination history, photos, and other details you add to pet profiles.
Usage Data
Information about how you use the Platform, including features accessed, pages viewed, time spent, interactions with content, search queries, and crash reports.
Device Information
Device type, operating system, unique device identifiers, browser type, IP address, and mobile network information.
Location Data
With your consent, we collect precise or approximate location data to provide location-based services such as BooMap (finding nearby veterinary clinics and pet-friendly places).
Photos, Videos & Media
Photos and videos you upload for AI analysis (health triage, gait analysis, lab reports), pet profiles, community posts, or AI portrait generation.
2. How We Use Your Information
- Provide, operate, and maintain the Platform and its features
- Process and deliver AI-powered analysis (BooAI, gait analysis, bill detection, lab report analysis)
- Personalise your experience and recommend relevant content
- Enable community features, including posts, comments, and social interactions
- Facilitate communication between users and veterinary professionals
- Process transactions and manage subscriptions
- Send you service-related notices, updates, and promotional communications (with opt-out)
- Analyse usage patterns to improve the Platform's performance and features
- Detect, prevent, and address security issues, fraud, and abuse
- Comply with legal obligations and enforce our Terms of Service
4. Data Security
We implement industry-standard technical and organisational measures to protect your personal information, including encryption in transit (TLS/SSL) and at rest, access controls, regular security audits, and secure cloud infrastructure hosted on Google Cloud Platform and Firebase.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
5. Data Retention
We retain your personal information for as long as necessary to provide the Platform's services, comply with legal obligations, resolve disputes, and enforce our Terms.
When you delete your account, we will delete or anonymise your personal data within 90 days, except where retention is required by law or for legitimate business purposes (e.g., fraud prevention).
AI analysis data (images submitted for health triage or gait analysis) is processed in real-time and not permanently stored unless you choose to save results to your pet's health record.
6. Your Rights
Depending on your jurisdiction, you may have the following data protection rights:
Access
Request a copy of your personal data
Correction
Request correction of inaccurate or incomplete data
Deletion
Request deletion of your personal data ("right to be forgotten")
Restriction
Request restriction of processing in certain circumstances
Portability
Request a machine-readable copy of your data
Objection
Object to processing based on legitimate interests
Withdraw Consent
Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at hello@decennium.app. We will respond to your request within 30 days.
7. International Data Transfers
As a global platform serving users across 20+ countries, your information may be transferred to and processed in countries other than your country of residence, including Hong Kong (our headquarters), and locations where our cloud service providers operate. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.
8. Children's Privacy
The Platform is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete it promptly. If you believe a child under 13 has provided us with personal information, please contact us at hello@decennium.app.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Policy on the Platform and updating the "Last Updated" date. For significant changes, we may also notify you via email or in-app notification. Your continued use of the Platform after changes constitutes acceptance of the updated Policy.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Decennium Platforms Limited
Entrepreneurship Centre, Level 5, Core F, Cyberport 3
100 Cyberport Road, Hong Kong
Email: hello@decennium.app
Phone: +852 9661 0906